Online course · Opening soon
We can do hard things. Starting your business is one of them.
I’ll teach you everything I learned in 10 years, so you can put it to work from your phone.
I designed a marketing course for female entrepreneurs: for the woman who has an idea and hasn’t dared to launch it yet, and for the woman who already has a business but feels stuck. You can take the course at your own pace, between meetings with your boss, your kids’ naps and everything else on your plate at home.
How to get more than 200 five-star reviews, plus 30% off all my courses.
I opened a business with zero experience. Today, 10 years and 200+ five-star reviews later, it has been named “Best Gym in Puerto Rico” four years in a row.
If I could do it, so can you.
Who it’s for
If you have a phone, you have the tool you need to make your business a success. We’ll learn the rest together in this course.
If it’s still an idea
In this course you will:
If you already have a business
With this course you will:
This course is NOT for you if…
Master’s in Digital Marketing
What you’ll achieve
You’ll finish with your marketing in order. But the most important thing you’ll take with you goes far beyond your business: the confidence of knowing you can do hard things.
You know who you sell to, how to talk to them and why they should choose you.
A consistent look everywhere.
What to post, how to film with what you have and how to turn messages into sales.
More Google reviews and happy customers who recommend you.
A simple website that works for you 24/7, even if you’ve never made one.
Emails and campaigns that bring customers back for a second purchase, and the metrics that tell you what works.
What the course covers
Why I created this course
Ever since I was a little girl, I pictured myself in a classroom, using my creativity to share my passion for teaching. But life took me down a different path.
In 2016, my business partner and I opened a gym in Rincón, Puerto Rico. The story of how I ended up here is too long for this paragraph. We had zero experience, zero business education, no location, no equipment and very little savings. We started training on the beach, and then in a parking lot, under a tent. It wasn’t the classroom I had always dreamed of, but without realizing it, I found myself in front of a group of students, teaching classes every day.
Little by little, we grew. Every day, one or two new athletes walked in. Today, 10 years later, we have a 3,500-square-foot space, more than 200 five-star reviews and, since 2023, the Best Gym in Puerto Rico award four years in a row.
Those 10 years taught us so much. We learned everything by trial and error, and that cost us a lot of time and money. But obstacle after obstacle, we got the gym where we wanted it to be.
With the gym running, my plan was to focus on my family: become a mom, take two or three months of maternity leave and go back to work with my daughter. But sometimes things don’t go as planned.
I received a completely unexpected cancer diagnosis. One surgery followed another, along with a physical, mental and emotional burnout that’s hard to put into words.
But one of the most important lessons I learned in those 10 years of work was that we can do hard things, and with that phrase in my mind, I pulled through. My plans changed, but here I am. I’m a mom. I still own my business, and I still watch it grow day after day, just from a different angle.
Through all of it, that childhood dream never went away. Five years ago, I became the marketing teacher at Proyecto Alelí. Every year I see how much the students achieve when they apply what they learn. I watch their dream of becoming entrepreneurs come true, and being part of their story means so much to me.
This course is my way of continuing to fulfill my dream: being a teacher, now teaching what I learned from my own business, and for the first time, opening my classes to the public.
Valen
For 5 years I’ve taught marketing to women entrepreneurs at Proyecto Alelí. This is what they achieve when they apply what they learn, and it’s the foundation of my course. Testimonials translated from Spanish.
More customers, of all ages and even from other towns.
What did you learn in the marketing classes?
“I changed and created a new logo for my business. I also updated my color palette to a more modern, eye-catching one. On top of that, I was able to improve my Facebook and Instagram pages by studying my ideal client and other local businesses. This has brought me more customers of all ages, even from other towns.”
“I feel like a fulfilled woman.” Her business has a brand now.
What did you learn in the marketing classes?
“I learned to organize myself so I’d have the time to dedicate to my business. I was also able to create a brand that represents me. I feel like a fulfilled woman, because thanks to the marketing class my business has its own logo, and I was able to make flyers for my business in Canva.”
Logo, social media and visual identity, in harmony.
What did you learn in the marketing classes?
“I was able to give my brand structure. After finishing the course, my brand’s social media, logo and visual identity all work together.”
Your turn. Get the free guide and I’ll let you know as soon as the English course is ready.
Free guide
And how you can get yours, even if you have zero today. It’s worth it: according to Northwestern University’s Spiegel Research Center, a product with five reviews is 270% more likely to be purchased than one with no reviews.
FAQ
Soon. My subscribers will get access first, as founding members, before I announce it on social media. If you download the guide, I’ll email you the exact date.
Yes. When you download the guide, you automatically join my founding members and get 30% off all my courses.
I’ll send your 30% off code in a separate email a few days before the course opens, to the same address you used to download the guide. If you don’t see it, check your Promotions or spam folder.
No. The apps I use are made for beginners, and you don’t need a computer either: if you have a phone, you have the tool you need. You don’t have to learn it all in one day. Practice, practice, practice: every post is practice. Even with all my years of experience, I’m still practicing and learning every day.
Because a lot of what’s out there is information without practice, and it doesn’t always come from someone who has lived it. I built this course on more than 10 years of running my own business, a master’s in digital marketing and five years of teaching. And it gives you something you can’t learn from a book or put a price on: a community of women whose goals and values are a lot like yours.
Not to get started. I always show you the free version when there is one. Some tools have monthly plans, and I’ll tell you which ones are worth it and when.
Yes. The course has steps for women who already have a business, a logo or social media, so you can review and improve what you have without starting from scratch.
You go at your own pace, from your phone, between meetings with your boss, your kids’ naps and everything else on your plate at home. The videos are under 10 minutes. And the best part: you get lifetime access, so you can come back to any lesson whenever you need it.
This edition is in English. There’s also a Spanish edition, De Cero a 5 Estrellas.
Time will pass whether you start today or not. Picture where you’ll be in 6 months if you start today, and where you’ll be if you don’t. You decide which one comes true.
You deserve to discover everything you can achieve when you choose to do hard things. — Valen
Get the free guide